Jaguar National News
Passing of Bob Tullius
Remembering Bob Tullius: The Visionary Founder of Group 44 and Racing Legend
The motorsports world is mourning the loss of a true pioneer. Robert Charles “Bob” Tullius, legendary driver and founder of Group 44 Inc., has passed away at 95, leaving a legacy of professionalism that transformed American sports car racing into a brand-driven business. Throughout his career, Tullius secured over 300 victories and 14 SCCA National Championships, defining an era with his meticulously prepared, white-and-green liveried cars that partnered with manufacturers like Jaguar and Triumph.
Tullius was more than just a successful racer; he was the architect of modern professional sports car racing in America. Through his team, Group 44, he transformed the sport from a “rich man’s hobby” into a sophisticated, brand-driven business.

Founded in 1965, Group 44 Inc. brought unprecedented levels of preparation and presentation to the sport, driven by a pioneering partnership with Quaker State. Tullius revolutionized racing by treating it as a professional marketing tool, fostering deep ties with brands like Jaguar, Triumph, MG, and Audi, proving that racing could be a powerful marketing tool for automotive brands.